Sales Pitch Scams

I'm on a horoscope mailing list and they've got a scam (or what I think is a scam) going on. Read the below message and see what you think:

Since I started doing your forecast, over 10 months ago, I have been on the look out for something that could dramatically improve your luck.
And I've finally discovered it. It is something that will bring you more luck than you ever dreamed of.
And, it's the same kind of luck that brought Dolores McNamara, a 50-year old mother-of-six living in Limerick City, Ireland, 139,322,500.00 dollars in July!
It's an amulet cast in pure sterling silver, which is then plated in stunning 24 karat Gold and covered with 9 dazzling gemstones. These shimmering stones not only capture and reflect the light and colors that surround them, they have even more fire and brilliance than diamonds.
Even better, this strikingly beautiful, finely crafted piece was designed in a shape with a centuries old tradition of bringing good luck and one that works especially well with your sign...a horseshoe.
But it's no ordinary, everyday type of horseshoe. It's a virtual power plant of good fortune that is fueled by a combination of the three most magically powerful and luck attracting materials known to man...
Gold, Silver and Flawless Gemstones
First, 24 karat Gold is considered the purest and most magically potent of all metals and has been since the dawn of man. And also I might add, the most incredibly beautiful.
In fact, it is said that when priests, shamans or magi wear pure gold, it greatly enhances their ability to enrich those around them by sending forth immense amounts of spiritual and magical power. This is the reason Gold is worn and used in religious ceremonies to this day. What's more, it also has an incredible ability to protect those wearing it, or objects made from it.
It is for this reason, as well as for its incredible beauty that throughout the ages Gold was the material of choice for crafting sacred objects, such as chalices and crosses as well as jewelry.
In addition, for thousands of years people wore Gold to increase their own personal power, courage, confidence and willpower, and still do. (A solid Gold watch still does this today for its owner.) This is the reason it has been so sought after and hoarded. Ever hear the _expression, "money attracts money?" Well before there was money it was believed that Gold attracted Gold. (And this is one of the reasons 24 karat Gold was used to plate this incredible horseshoe as well.)
Second, pure Sterling Silver, the most lustrous and reflective material on Earth, is also one of the most protective. In fact, because of Silver's amazing ability to protect and heal, hospital dressings containing silver are used on burns to prevent infections.
But that is only the tip of the iceberg, because pure Sterling Silver also enhances and empowers psychic abilities and intuitive perception. What's more, Silver's relaxed, reflective energy magnifies the powers of any metals or gemstones used with it.
This means your Horseshoe which was cast in pure Sterling Silver, will magnify Gold's wealth attracting and magical properties many times over, as well as the properties of the 9 special laboratory produced crystals on your horseshoe that have more fire and brilliance than mined diamonds!
These Gemstones are even better than diamonds...
There is also little doubt that a natural diamond is the world's most magnificent gemstone.
They were first discovered in India, though the word "diamond" comes from the Greek word "Adamas," meaning unconquerable (which is why they were treasured by every royal family throughout history).
Additionally, in mythology diamonds were thought to have a cosmic and spiritual power. Add rareness, beauty and virtual indestructibility to the diamond's supernatural properties, and it is not surprising that diamonds have been the most highly valued and coveted material on earth for the last 2000 years.
However, diamonds are simply compressed crystallized carbon. And, ever since Daniel Swarovski built his first laboratory in 1913, for the "cultivation" of his now famous Swarovski crystals, he has produced gemstones with more fire and brilliance and less "flaws" than even the finest diamonds, at a fraction of the cost. Even better, these "gemstones" possess the same mystical properties as their naturally made counterparts:
Power, Strength, Incorruptibility, Longevity, Constancy, and Good Fortune.
This is why Swarovski crystals are the only "gemstones" that will be used in your remarkable Horseshoe. Even more remarkably there are 9 Swarovski crystals on your Horseshoe, because 9 is composed of the all-powerful Triple Triad -- signifying completion, fulfillment, and attainment; in other words, Earthly Paradise. And isn't this what we want luck to bring us?
What this incredible combination of powers will do for you
First and foremost, Lisa, it will bring you the luck that has been missing from your life, and in doing so will restore your confidence in yourself and your ability to be successful. More importantly, it can bring the ability to attract money to you in all forms, be it opportunities to earn it or win it.
What's more, almost over night, it will give you the feeling that you are again in charge of your destiny, success and life.
That is the most important emotional benefit luck gives us. If you don't agree, just think back to the last time something incredibly lucky happened to you. Didn't you suddenly feel totally in control and totally invulnerable? Well, that is exactly what this 24 karat Gold, over pure Sterling Silver Horseshoe, with 9 incredible Swarovski crystals is going to do for you 24 hours a day, 7 days a week.
To make it easy for luck to find you, you'll getyour first FREE Gift
Lisa, since I want you to keep your incredible Horseshoe with you 24/7, I'm giving you an 18-inch, 18K gold plated chain...absolutely FREE!
This way the luck and wealth-attracting power of your Lucky Horseshoe will always be with you. Plus, since it will be there for all to see...this truly stunning and bedazzling handcrafted masterpiece will bring you many compliments as well.
And so you can benefit from every possible opportunity, I wantto give you your second Free Gift...
"The Secret Trail to Riches" guide book.
This special booklet will show you how to do a simple, yet very effective ceremony to "energize" your golden Horseshoe, so that it will bring you even greater prosperity and luck. It will also provide you with a look at the powerful legends surrounding your Lucky Horseshoe and how you can take advantage of any potential lucky situation.
And because your Lucky Horseshoe is so special, Lisa, I've made sure to include important details about the magical properties of gold, silver, crystals, and the number 9. These special secrets will enable you to harness the most powerful, wealth-attracting amulet of good luck ever created!
After doing your forecast for over 10 months, Iknow how much this will benefit you, so I'm givingyou a third FREE gift -- a $30.00 discount!
Lisa, as I mentioned to you in the beginning of this letter, since I started doing your forecast, I have been on the lookout for something that could dramatically improve your luck, and I believe this is it. So, I really want you to try it out.
That's why I got yours at a very special price of only $29.95! That's a savings of $30.00 or 50% off the price of $59.95 everyone else pays for this magnificent piece.
However, the studio that creates these remarkable golden Horseshoes only has a very small allotment on hand, so if you want to see how much luck this amazing piece can bring you, I suggest you secure yours as soon as possible. And there's no need to worry, because...
You have my Ironclad Guarantee.
If for any reason, at any time, even if it's years from now, you do not feel your Lucky Horseshoe has helped you improve your life, simply send it back to me, and you will receive a full refund immediately, including the shipping and handling...with no explanation necessary.
Your Free Gifts, the 18K gold plated chain, and the booklet however, are yours to keep no matter what!
All you need to do to get the luck to enrich and empower your life and gain the success you always knew you should have, is click the button below.
And remember, no matter what you decide, I am always on your side.